For agencies
How to sell AI visibility to clients
Citerlly gives agencies a baseline audit, a prioritized ranking plan, optional execution, and scheduled re-scans that show whether AI visibility is improving — under your brand.
Why agencies choose PDF-first
Dashboard tools vs. Citerlly
Otterly and Profound are strong when a brand wants to log in and monitor daily. Citerlly is wholesale infrastructure for agencies that sell audits and retainers — a deliverable clients forward, not another login to manage.
Many agencies use both: a dashboard for internal monitoring and Citerlly for the client-facing audit wedge. See example PDFs →
Wholesale pricing
- Baseline
- Free
- Free · one baseline per email every 30 days
- Citerlly-branded PDF
- Paid audit
- $49
- $49 one-time per client
- Monitoring
- $79/mo
- $79/mo per client · scheduled re-scans + delta
Est. API cost: baseline ~$0.9 · full audit ~$7.5 (~85% gross margin at wholesale). Founders pay direct at $59 audit · $89/mo monitoring.
The pitch to your client
We measure how often AI tools mention and recommend you on real buyer questions, prioritize the fixes that influence those answers, and re-scan on a schedule to show what's moving. You'll see mention rate, competitor share, and source gaps — with a clear before/after.
Why they retain
One audit shows where you stand today. Monthly re-scans show whether mention rate, competitor share, and source gaps are moving — that's what clients retain for.
Workflow: Measure → diagnose → act → re-scan → prove movement
Say this
- ✓We measure AI visibility on buyer-intent prompts across multiple engines.
- ✓Here's your baseline mention rate and visibility score today.
- ✓We'll re-scan in 30 days and show you exactly what moved.
- ✓Same discipline as SEO: measure, fix, re-measure, report.
- ✓You retain us to watch AI answers and keep improving visibility.
Don't say this
- ✕We'll get you into ChatGPT.
- ✕We guarantee AI rankings.
- ✕We'll position you in LLMs.
- ✕You'll show up in every AI answer.
Why not just ask ChatGPT?
Clients can get generic GEO playbooks for free in 30 seconds. That is not a substitute for measurement — and it is not what you sell.
| Free GEO advice | What you sell |
|---|---|
| Publish unique data | Are we cited on the buyer prompts where that data should matter? |
| Build topical authority | Which exact prompts do we lose — and to which competitors? |
| Get on Reddit, LinkedIn, Wikipedia | Which domains do AI engines cite instead of us? |
| Answer questions directly | Did mention rate move after we shipped the fix? |
ChatGPT explains what good AI visibility looks like in general. Citerlly shows whether your client has it on their buyer prompts, why competitors win, what to fix first, and whether it is improving — on a schedule you can bill for.
How each AI engine works — and what you sell
Each AI engine pulls answers differently. Generic GEO playbooks ignore this. Citerlly maps your scan losses to engine-specific fixes — tied to the prompts and sources where you actually lose.
Clients can read engine mechanics anywhere. Your deliverable maps their scan losses to engine-specific pages, sources, and re-scan proof — included in paid ranking plans.
Perplexity
Always searches the web. Every answer pulls 5–10 live sources ranked for direct answers — similar to Google, optimized for citations.
Sell: Ship direct Q&A pages for lost prompts + get indexed on domains Perplexity already cites on those prompts.
ChatGPT
Training data up to a cutoff; GPT-4o can search Bing in real time when search mode is active. Citations appear only when search runs.
Sell: Target lost prompts with owned pages on sites OpenAI crawls (your domain, Reddit threads, major blogs cited in scan excerpts).
Gemini
Deeply integrated with Google Search and Knowledge Graph. YouTube and Google Business Profile carry extra weight.
Sell: Fix Google-visible gaps first: pages that rank for lost prompt keywords, YouTube if cited in scan, consistent entity signals.
Claude
Training cutoff by default; claude.ai can search when enabled. Heavy weight on authoritative, well-structured long-form content.
Sell: Publish clear entity definition + methodology pages that answer lost prompts with evidence — not keyword fluff.
| Generic tactic | Your scan-backed version |
|---|---|
| Publish original research and stats | Which lost prompts should cite your data — and which competitors get cited instead? |
| Structured Q&A content | Build one page per lost prompt with a direct answer block + FAQ schema. |
| High-authority backlinks | Which domains from source gaps must list you before engines recommend you? |
| Clear entity definition | Is brand + category + geography consistent on every page AI already cites? |
When they ask “Can you guarantee ChatGPT?”
AI answers change by model, prompt, and time — same as search rankings. We don't control the models. We measure sampled answers, execute the plan, and re-scan to show movement. That's the proof you pay for.
Proposal disclaimer (fine print)
Based on sampled AI answers across selected engines. Visibility varies by model, prompt, location, and time. Re-scans track change over time; individual mentions are not guaranteed.